It is preferred for printed marketing materials to feature interaction, movement or American Sign Language (ASL) in photos or in logos. Fingerspelling is a very small part of ASL used only for proper names (of people, places and things when they don’t yet have a name sign) and are least preferred.
Deaf, knowledgeable, fluent signers from the Deaf community could be hired as your most suitable ASL models. They can be engaged for a variety of marketing collateral (eg. season brochure, posters, bookmarks, etc.)
Marketing materials for ULTRASOUND used consistent language and communicated that the show would be performed in ASL/ Voice/ Surtitles.
 Based on feedback from the Deaf Community Leaders Forum held in October 2016
 See Module “Cultural Context” for the section on name signs.